Wednesday, 19 November 2014

Web Scraping for Fun & Profit

There’s a number of ways to retrieve data from a backend system within mobile projects. In an ideal world, everything would have a RESTful JSON API – but often, this isn’t the case.Sometimes, SOAP is the language of the backend. Sometimes, it’s some proprietary protocol which might not even be HTTP-based. Then, there’s scraping.

Retrieving information from web sites as a human is easy. The page communicates information using stylistic elements like headings, tables and lists – this is the communication protocol of the web. Machines retrieve information with a focus on structure rather than style, typically using communication protocols like XML or JSON. Web scraping attempts to bridge this human protocol into a machine-readable format like JSON. This is what we try to achieve with web scraping.

As a means of getting to data, it don’t get much worse than web scraping. Scrapers were often built with Regular Expressions to retrieve the data from the page. Difficult to craft, impossible to maintain, this means of retrieval was far from ideal. The risks are many – even the slightest layout change on a web page can upset scraper code, and break the entire integration. It’s a fragile means for building integrations, but sometimes it’s the only way.

Having built a scraper service recently, the most interesting observation for me is how far we’ve come from these “dark days”. Node.js, and the massive ecosystem of community built modules has done much to change how these scraper services are built.

Effectively Scraping Information

Websites are built on the Document Object Model, or DOM. This is a tree structure, which represents the information on a page.By interpreting the source of a website as a DOM, we can retrieve information much more reliably than using methods like regular expression matching. The most popular method of querying the DOM is using jQuery, which enables us to build powerful and maintainable queries for information. The JSDom Node module allows us to use a DOM-like structure in serverside code.

For purpose of Illustration, we’re going to scrape the blog page of FeedHenry’s website. I’ve built a small code snippet that retrieves the contents of the blog, and translates it into a JSON API. To find the queries I need to run, first I need to look at the HTML of the page. To do this, in Chrome, I right-click the element I’m looking to inspect on the page, and click “Inspect Element”.

Screen Shot 2014-09-30 at 10.44.38

Articles on the FeedHenry blog are a series of ‘div’ elements with the ‘.itemContainer’ class

Searching for a pattern in the HTML to query all blog post elements, we construct the `div.itemContainer` query. In jQuery, we can iterate over these using the .each method:

var posts = [];

$('div.itemContainer').each(function(index, item){

  // Make JSON objects of every post in here, pushing to the posts[] array

});

From there, we pick off the heading, author and post summary using a child selector on the original post, querying the relevant semantic elements:

    Post Title, using jQuery:

    $(item).find('h3').text()trim() // trim, because titles have white space either side

    Post Author, using jQuery:

    $(item).find('.catItemAuthor a').text()

    Post Body, using jQuery:

    $(item).find('p').text()

Adding some JSDom magic to our snippet, and pulling together the above two concept (iterating through posts, and picking off info from each post), we get this snippet:

var request = require('request'),

jsdom = require('jsdom');

jsdom.env(

  "http://www.feedhenry.com/category/blog",

  ["http://code.jquery.com/jquery.js"],

  function (errors, window) {

    var $ = window.$, // Alias jQUery

    posts = [];

    $('div.itemContainer').each(function(index, item){

      item = $(item); // make queryable in JQ

      posts.push({

        heading : item.find('h3').text().trim(),

        author : item.find('.catItemAuthor a').text(),

        teaser : item.find('p').text()

      });

    });

    console.log(posts);

  }

);

A note on building CSS Queries

As with styling web sites with CSS, building effective CSS queries is equally as important when building a scraper. It’s important to build queries that are not too specific, or likely to break when the structure of the page changes. Equally important is to pick a query that is not too general, and likely to select extra data from the page you don’t want to retrieve.

A neat trick for generating the relevant selector statement is to use Chrome’s “CSS Path” feature in the inspector. After finding the element in the inspector panel, right click, and select “Copy CSS Path”. This method is good for individual items, but for picking repeating patterns (like blog posts), this doesn’t work though. Often, the path it gives is much too specific, making for a fragile binding. Any changes to the page’s structure will break the query.

Making a Re-usable Scraping Service

Now that we’ve retrieved information from a web page, and made some JSON, let’s build a reusable API from this. We’re going to make a FeedHenry Blog Scraper service in FeedHenry3. For those of you not familiar with service creation, see this video walkthrough.

We’re going to start by creating a “new mBaaS Service”, rather than selecting one of the off-the-shelf services. To do this, we modify the application.js file of our service to include one route, /blog, which includes our code snippet from earlier:

// just boilerplate scraper setup

var mbaasApi = require('fh-mbaas-api'),

express = require('express'),

mbaasExpress = mbaasApi.mbaasExpress(),

cors = require('cors'),

request = require('request'),

jsdom = require('jsdom');

var app = express();

app.use(cors());

app.use('/sys', mbaasExpress.sys([]));

app.use('/mbaas', mbaasExpress.mbaas);

app.use(mbaasExpress.fhmiddleware());

// Our /blog scraper route

app.get('/blog', function(req, res, next){

  jsdom.env(

    "http://www.feedhenry.com/category/blog",

    ["http://code.jquery.com/jquery.js"],

    function (errors, window) {

      var $ = window.$, // Alias jQUery

      posts = [];

      $('div.itemContainer').each(function(index, item){

        item = $(item); // make queryable in JQ

        posts.push({

          heading : item.find('h3').text().trim(),

          author : item.find('.catItemAuthor a').text(),

          teaser : item.find('p').text()

        });

      });

      return res.json(posts);

    }

  );

});

app.use(mbaasExpress.errorHandler());

var port = process.env.FH_PORT || process.env.VCAP_APP_PORT || 8001;

var server = app.listen(port, function() {});

We’re also going to write some documentation for our service, so we (and other developers) can interact with it using the FeedHenry discovery console. We’re going to modify the README.md file to document what we’ve just done using API Blueprint documentation format:

# FeedHenry Blog Web Scraper

This is a feedhenry blog scraper service. It uses the `JSDom` and `request` modules to retrieve the contents of the FeedHenry developer blog, and parse the content using jQuery.

# Group Scraper API Group

# blog [/blog]

Blog Endpoint

## blog [GET]

Get blog posts endpoint, returns JSON data.

+ Response 200 (application/json)

    + Body

            [{ blog post}, { blog post}, { blog post}]

We can now try out the scraper service in the studio, and see the response:

Scraping – The Ultimate in API Creation?

Now that I’ve described some modern techniques for effectively scraping data from web sites, it’s time for some major caveats. First,  WordPress blogs like ours already have feeds and APIs available to developers - there’s no need to ever scrape any of this content. Web Scraping is not a replacement for an API. It should be used only as a last resort, after every endeavour to discover an API has already been made. Using a web scraper in a commercial setting requires much time set aside to maintain the queries, and an agreement with the source data is being scraped on to alert developers in the event the page changes structure.

With all this in mind, it can be a useful tool to iterate quickly on an integration when waiting for an API, or as a fun hack project.

Source: http://www.feedhenry.com/web-scraping-fun-profit/

Monday, 17 November 2014

Get started with screenscraping using Google Chrome’s Scraper extension

How do you get information from a website to a Excel spreadsheet? The answer is screenscraping. There are a number of softwares and plattforms (such as OutWit Hub, Google Docs and Scraper Wiki) that helps you do this, but none of them are – in my opinion – as easy to use as the Google Chrome extension Scraper, which has become one of my absolutely favourite data tools.

What is a screenscraper?

I like to think of a screenscraper as a small robot that reads websites and extracts pieces of information. When you are able to unleash a scraper on hundreads, thousands or even more pages it can be an incredibly powerful tool.

In its most simple form, the one that we will look at in this blog post, it gathers information from one webpage only.

Google Chrome’s Scraper

Scraper is an Google Chrome extension that can be installed for free at Chrome Web Store.

Image

Now if you installed the extension correctly you should be able to see the option “Scrape similar” if you right-click any element on a webpage.

The Task: Scraping the contact details of all Swedish MPs

Image

This is the site we’ll be working with, a list of all Swedish MPs, including their contact details. Start by right-clicking the name of any person and chose Scrape similar. This should open the following window.

Understanding XPaths

At w3schools you’ll find a broader introduction to XPaths.

Before we move on to the actual scrape, let me briefly introduce XPaths. XPath is a language for finding information in an XML structure, for example an HTML file. It is a way to select tags (or rather “nodes”) of interest. In this case we use XPaths to define what parts of the webpage that we want to collect.

A typical XPath might look something like this:

    //div[@id="content"]/table[1]/tr

Which in plain English translates to:

    // - Search the whole document...

    div[@id="content"] - ...for the div tag with the id "content".

    table[1] -  Select the first table.

    tr - And in that table, grab all rows.

Over to Scraper then. I’m given the following suggested XPath:

    //section[1]/div/div/div/dl/dt/a

The results look pretty good, but it seems we only get names starting with an A. And we would also like to collect to phone numbers and party names. So let’s go back to the webpage and look at the HTML structure.

Right-click one of the MPs and chose Inspect element. We can see that each alphabetical list is contained in a section tag with the class “grid_6 alpha omega searchresult container clist”.

 And if we open the section tag we find the list of MPs in div tags.

We will do this scrape in two steps. Step one is to select the tags containing all information about the MPs with one XPath. Step two is to pick the specific pieces of data that we are interested in (name, e-mail, phone number, party) and place them in columns.

Writing our XPaths

In step one we want to try to get as deep into the HTML structure as possible without losing any of the elements we are interested in. Hover the tags in the Elements window to see what tags correspond to what elements on the page.

In our case this is the last tag that contains all the data we are looking for:

    //section[@class="grid_6 alpha omega searchresult container clist"]/div/div/div/dl

Click Scrape to test run the XPath. It should give you a list that looks something like this.

Scroll down the list to make sure it has 349 rows. That is the number of MPs in the Swedish parliament. The second step is to split this data into columns. Go back to the webpage and inspect the HTML code.

I have highlighted the parts that we want to extract. Grab them with the following XPaths:

    name: dt/a
    party: dd[1]
    region: dd[2]/span[1]
    seat: dd[2]/span[2]
    phone: dd[3]
    e-mail: dd[4]/span/a

Insert these paths in the Columns field and click Scrape to run the scraper.

Click Export to Google Docs to get the data into a spreadsheet.

Source: http://dataist.wordpress.com/2012/10/12/get-started-with-screenscraping-using-google-chromes-scraper-extension/

Thursday, 13 November 2014

Future of Web Scraping

The Internet is large, complex and ever-evolving. Nearly 90% of all the data in the world has been generated over the last two years. In this vast ocean of data, how does one get to the relevant piece of information? This is where web scraping takes over.

Web scrapers attach themselves, like a leech, to this beast and ride the waves by extracting information form websites at will. Granted “scraping” doesn’t have a lot of positive connotations, yet it happens to be the only way to access data or content from a web site without RSS or an open API.

Future of Web Scraping

Web scraping faces testing times ahead. We outline why there may be some serious challenges to its future.

With rise in data, redundancies in web scraping are rising. No more is web scraping a domain of the coders; in fact, companies now offer customized scraping tools to clients which they can use to get the data they want. The outcome of everyone equipped to crawl, scrape, and extract, is unnecessary waste of precious man-power. Collaborative scraping could well heal this hurt. Here, where one web crawler does a broad scraping, the others scrape data off an API. An extension of the problem is that text retrieval attracts more attention than multimedia; and with websites becoming more complex, this enforces limited scraping capacity.

Easily, the biggest challenge to web scraping technology is Privacy concerns. With data freely available (most of it voluntary, much of it involuntary), the call for stricter legislation rings loudest. Unintended users can easily target a company and take advantage of the business using web scraping. The disdain with which “do not scrape” policies are treated and terms of usage violated, tells us that even legal restrictions are not enough. This begs to ask an age-old question: is scraping legal?

Is Crawling Legal? from PromptCloud

The flipside to this argument is that if technological barriers replace legal clauses, then web scraping will see a steady, and sure, decline. This is a distinct possibility since the only way scraping activity thrives is on the grid, and if the very means are taken away and programs no longer have access to website information, then web scraping by itself will be wiped out.

Building the Future

On the same thought is the growing trend of accepting “open data”. The open data policy, while long mused hasn’t been used at the scale it should be. The old way was to believe that closed data is the edge over competitors. But that mindset is changing. Increasingly, websites are beginning to offer APIs and embracing open data. But what’s the advantage of doing so?

Selling APIs not only brings in the money, but also is useful in driving back traffic to the sites! APIs are also a more controlled, cleaner way of turning sites into services. Steadily many successful sites like Twitter, LinkedIn etc. are offering access to their APIs with paid services and actively blocking scraper and bots.

Yet, beyond these obvious challenges, there’s a glimmer of hope for web scraping. And this is based on a singular factor: the growing need for data!

With Internet & web technology spreading, massive amounts of data will be accessible on the web. Particularly with increased adoption of mobile internet. According to one report, by 2020, the number of mobile internet users will hit 3.8 billion, or around half of the world’s population!

Since ‘big data’ can be both, structured & unstructured; web scraping tools will only get sharper and incisive. There is fierce competition between those who provide web scraping solutions. With the rise of open source languages like Python, R & Ruby, Customized scraping tools will only flourish bringing in a new wave of data collection and aggregation methods.

Source: https://www.promptcloud.com/blog/Future-of-Web-Scraping

Wednesday, 12 November 2014

3 Reasons to Up Your Web Scraping Game

If you aren’t using a machine-learning-driven intelligent Web scraping solution yet, here are three reasons why you might want to abandon that entry-level Web-scraping software or cut your high-cost script-writing approach.

    You need to keep an eye on a large number of web sources that get updated frequently.
    Understanding what’s changed is at least as critical as the data itself.
    You don’t want maintenance and scheduling to drag you down.

Here’s what an intelligent Web-scraping solution can deliver – and why:

1. Better data monitoring of an ever-shifting Web

If you need to keep a watch over hundreds, thousands or even tens of thousands of sites, an intelligent Web scraper is a must, because:

    It can scale – easily adding new websites, coordinating extraction routines, and automating the normalization of data across different websites.

    It can navigate and extract data from websites efficiently. Script-based approaches typically only can view a Web page in isolation, making it difficult to optimize navigation across unique pages of a targeted site. More intelligent approaches can be trained to bypass unnecessary links and leave a lighter footprint on the sites you need to access. And, they can monitor millions of precise Web data points quickly. This means you can monitor more pages on more sites with more frequent updates.

2. Critical alerts to Web data changes

A key sales executive suddenly drops off of the management page of your main competitor. That can mean big shakeup in the entire organization, which your sales team can jump on.

An intelligent Web scraper can alert you to this personnel shift because it can be set to monitor for just the changes; less powerful technologies or script-based approaches can’t. Whether you’re tracking price shifts, people moves, or product changes (or more) intelligent Web scraping delivers more profound insights.

3. Maintenance may become your biggest nightmare

You’ve purchased an entry-level tool and built out scrapers for a few hundred sites.  At first, everything seems fine. But, within weeks you begin to notice that your data is incomplete and not being updated as you’d expected. Why did your data deliveries disappear?

Reality is that these low-cost tools are simply not designed for mission-critical business applications – on the surface they look helpful and easy to use, but underneath the surface they are script-based and highly dependent upon the HTML of a website. But websites change, and entry-level web scraping tools are simply not engineered to adapt to those changes.

And, most of these tools are simply not designed for enterprise use. They have limited reporting, if any, so the only way to know whether they’re successfully completing their tasks is by finding gaps in the data – often when it’s too late.

An intelligent web scraping approach doesn’t rely upon the HTML of a web page. It uses machine learning algorithms which view the web the same way a user might. A typical reader doesn’t get confused when a font or color is changed on a website, and neither do these algorithms. But simple approaches to web scraping are highly dependent on the specific HTML to help it understand the content of a page. So, when websites have design changes (on average once every 18 months), the software fails.

While entry-level web scraping software can be an easy solution for simple, one-time web scraping projects, the scripts they generate are fragile and the resources required for tracking and maintenance can become overwhelming when you need to regularly extract data from multiple sites.

Case in point: Shopzilla assimilates data five times faster than outsourced Web scrapers

To demonstrate the power of intelligent Web scraping, here’s a real-life example from Shopzilla.  Shopzilla manages a premier portfolio of online shopping brands in the United States and Europe, connecting more than 40 million shoppers each month with millions of products from retailers worldwide. With the explosive growth of retail data on the Web, Shopzilla’s outsourced, custom-built approach, based on scripting, could not add the product lines of new retailers to its site in a timely fashion. It was taking up to two weeks to write the scripts needed to make a single site accessible.

By deploying Connotate’s intelligent web scraping platform on site, Shopzilla gained the ability to harness Web data’s rapid growth and keep up to date. Today, new sources are added in days, not weeks.  The platform continually monitors Web content from thousands of sites, delivering high volumes of data every day in a structured format. The result: 500 percent more data from new retailers. An added bonus: the company has reduced IT maintenance costs and its dependence on outsourced development timetables. Case in point: Deep competitor intelligence in two languages

A global manufacturer needed to monitor competitors’ technology improvements in a field where market leadership hinges on an ability to quickly leverage these advances. That meant accessing scholarly journals and niche sites in multiple languages. Using the Connotate solution, it was able to access highly-targeted, keyword-driven university and industry research journals and blogs in German and English that are hard to reach because they do not support RSS feeds. Our solution also incorporated semantic analysis to tag and categorize data and help identify new technologies and products not currently in the keyword list. The firm enhanced its competitive edge with the up-to-the-minute, precise data it needed.

Is your Web scraping intelligent enough?

See what intelligent agents through an automated Web data extraction and monitoring solution can bring to your business. Contact us and speak with one of experts.

Source:http://www.connotate.com/3-reasons-web-scraping-game-6579#.VGMjH2f4EuQ

Monday, 10 November 2014

Data Scraping vs. Data Crawling

One of our favorite quotes has been- ‘If a problem changes by an order, it becomes a totally different problem’ and in this lies the answer to- what’s the difference between scraping and crawling?

Crawling usually refers to dealing with large data-sets where you develop your own crawlers (or bots) which crawl to the deepest of the web pages. Data scraping on the other hand refers to retrieving information from any source (not necessarily the web). It’s more often the case that irrespective of the approaches involved, we refer to extracting data from the web as scraping (or harvesting) and that’s a serious misconception.

=>Below are some differences in our opinion- both evident and subtle

1.    Scraping data does not necessarily involve the web. Data scraping could refer to extracting information from a local machine, a database, or even if it is from the internet, a mere “Save as” link on the page is also a subset of the data scraping universe. Crawling on the other hand differs immensely in scale as well as in range. Firstly, crawling = web crawling which means on the web, we can only “crawl” data. Programs that perform this incredible job are called crawl agents or bots or spiders (please leave the other spider in spiderman’s world). Some web spiders are algorithmically designed to reach the maximum depth of a page and crawl them iteratively (did we ever say scrape?).

2.    Web is an open world and the quintessential practising platform of our right to freedom. Thus a lot of content gets created and then duplicated. For instance, the same blog might be posted on different pages and our spiders don’t understand that. Hence, data de-duplication (affectionately dedup) is an integral part of data crawling. This is done to achieve two things- keep our clients happy by not flooding their machines with the same data more than once, and saving our own servers some space. However, dedup is not necessarily a part of data scraping.

3.    One of the most challenging things in the web crawling space is to deal with coordination of successive crawls. Our spiders have to be polite with the servers that they hit so that they don’t piss them off and this creates an interesting situation to handle. Over a period of time, our intelligent spiders have to get more intelligent (and not crazy!) and learn to know when and how much to hit a server in order to crawl data on its web pages while complying with its politeness policies.

4.    Finally, different crawl agents are used to crawl different websites and hence you need to ensure they don’t conflict with each other in the process. This situation never arises when you intend to just scrape data.

On a concluding note, scraping represents a very superficial node of crawling which we call extraction and that again requires few algorithms and some automation in place.

Source:https://www.promptcloud.com/blog/data-scraping-vs-data-crawling/

Saturday, 8 November 2014

Web Scraping the Solution to Data Harvesting

The internet is the number one information provider in the world and it is of course the largest in the same course. Web scraping is meant to extract and harvest useful information from the internet. It can be regarded as a multidisciplinary process that involves statistics, databases, data harvesting and data retrieval.

There has been noted a rapid expansion of the web and therefore causing an enormous growth of information. This has led to increased difficulty in the extraction of useful and potential information. Web scraping therefore confronts this problem by harvesting explicit information from a number of websites for knowledge discovery and easy access. It is important to realize that query interfaces of web databases are prone to sharing of same building blocks. It is therefore important to realize that the web offers unprecedented challenge and opportunity to data harvesting.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/web-scraping-solution-data-harvesting/

Wednesday, 5 November 2014

Application of Web Data Mining in CRM

The process of improvising the customer relations and interactions and making them more amicable may be termed as Customer relationship management (CRM). Since web data mining is used in the utilization of the various modeling and data analysis methods in detecting given patterns and relationships in the data, it can be used as an effective tool in CRM. By the effectively using web data mining you are able to understand what your customers what.

It is important to note that web data mining can be used effectively in searching for the right and potential customers to be offered the right products at the right time. The result of this in any business is the increase in the revenue generated. This is made possible as you are able to respond to each customer in an effective and efficient way. The method further utilizes very few resources and can be therefore termed as an economical method.

In the next paragraphs we discuss the basic process of customer relationship management and its integration with web data mining service. The following are the basic process that should be used in understanding what your customers need, sending them the right offers and products, and reducing the resources used in managing your customers.

Defining the business objective. Web data mining can be used to define and inform your customers your business objective. By doing research you can be able to determine whether your business objective is communicated well to your customers and clients. Does your business objective take interest in the customers? Your business goal must be clearly outlined in your business CRM. By having a more precise and defined goal is the possible way of ensuring success in the customer relationship management.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/application-web-data-mining-crm/